How To Write A Killer Logline
Learn a simple, professional process for turning any idea into a clear, compelling logline that executives, reps, and readers actually want to say “yes” to. In this focused mini-masterclass, Michael shows you how to make your story’s “one sentence” do its real job: get your script read.
Your script lives or dies on a single sentence.
If your logline is vague, confusing, or boring, it doesn’t matter how good the pages are—no one ever gets that far. How To Write A Killer Logline is a short, punchy masterclass where Michael walks you through the same principles and patterns professionals use to pitch ideas in the room.
In this training, you’ll discover:
- What a logline’s real job is (and why most aspiring writers get it wrong)
- A clear, repeatable formula for distilling your story into one powerful sentence
- How to highlight the right character, conflict, stakes, and hook—without writing a paragraph
- Real examples of weak vs. strong loglines and how to fix them
- How showrunners and executives use loglines to decide what gets read first
- How to stress-test your own logline so you know it’s ready before you send it out
By the end, you’ll be able to take any idea—half-baked or fully outlined—and turn it into a professional logline that makes people say, “Tell me more.” It’s the perfect companion to the Showrunner’s Guide, and a powerful tool any time you pitch, query, or submit your work.