The Screenwriter’s Guide to eCommerce Branding

by professional sitcom writer (and eCommerce store owner) Michael Jamin

Every marketing expert will tell you the importance of sharing your brand’s story. It’s a way to forge an emotional connection with your customers so that they not only become raving fans, they share your story with their friends. And that’s great for the bottom line.

Unfortunately, the marketing experts don’t tell you HOW to write your story. I’ve read their books. They don’t even know what a story is.

I’m Michael Jamin

And I’m a professional sitcom writer. My credits include Just Shoot Me, King of the Hill, Beavis & Butthead, Out of Practice, Rules of Engagement, Wilfred, Brickleberry, and a few terrible shows that were very popular with adults 18-49 who couldn’t find the remote.

I was also the co-showrunner/executive producer of Glenn Martin DDS, Maron, and Rhett & Link’s Buddy System.

So I know a lot about writing stories.

As it turns out, I also know a lot about eCommerce. I’m co-owner of TwirlyGirl, a unique line of girls twirly dresses created by my wife.

In twelve months, I helped grow TwirlyGirl from hundreds of thousands in annual revenue, to millions.

I did it by telling stories.

You can do it too. All of us have interesting stories to tell.
I’ll teach you how to find and craft them.

Here’s a $1,400 Video That Drove Over $500,000.00 in Business

The video was so successful, it spawned a sequel!


Truthfully, I never intended to offer an online course. A few months ago, I was invited to speak at eCommerce Fuel Live. My talk focused on how ordinary eCommerce store owners can discover their story and tell it in an engaging and entertaining manner. I expected 20 or 30 people to show up. To my surprise, hundreds attended. The response I received was tremendous. Many asked if I would create an online course that would go further in detail.

So who is this course for?

  • People who took creative writing in high school and got at least a D-
  • People who enjoy writing and are eager to improve.
  • People who want to outsource their copywriting, and need an effective way to evaluate talent.
I’m accepting 30 applicants for my course “The Screenwriter's Guide to eCommerce Branding.”

Because it will be in Beta, early enrollees will pay half of what the final price will be.

Let Me Pre-Order!

This isn’t a course on screenwriting. This is a practical guide on how to craft stories for your eCommerce business. Topics will include:

How to find your brand’s unique voice. From the minute they land on your site, to the moment they receive your order confirmation page, your customers should be engaged with language and tone that is unique to you and your brand.

How to create automated emails that inform and entertain. Most emails don’t even get opened. I get fan mail from mine! That’s because people don’t want to be sold. They want to be entertained. Tell them a great story about your brand, and they’ll look forward to getting your next email!

How to craft a compelling About Us page. Next to your checkout page and email sign up page, this should be your most important destination. This is crucial real estate for telling your story, and 95% of all eCommerce sites do it wrong.

How to craft entertaining Product Descriptions.  These are not only great for SEO, they encourage shoppers to checkout more products… just to read their descriptions.

How to script entertaining marketing videos that don’t require a $500,000 budget. Check out this video I wrote for TwirlyGirl. It cost me $1400 to shoot… and $40 of that was for the cake!

Why video quality isn’t nearly as important as the writing quality. I shot one video telling my wife’s story. It’s been seen by over 700,000 people and shared almost 9000 times at an average cost of only $.74 per share. And guess what? No one cares that it was shot on my phone.

Professional comedy writing tips to help punch-up your writing.  I’ll share tricks that are scientifically proven to make you 38% funnier.

Access to our private Facebook group to brainstorm with other members.  Groups like these are invaluable and can often lead to future collaborations.

Build Your Brand Today

You could pay a marketing firm tens of thousands of dollars to do this for you, but it defeats the point. YOU need to tell your story as only YOU can tell it.

This course consists of 8 recorded videos for a total of 2 hours and 23 minutes of instruction that you can watch at your own pace. It also includes exercises to help find and tell your own stories. Upon completion, you will have the necessary tools to be a better writer and more effective marketer.

If you are serious about building a brand, then stop competing on price. Your customers are willing to pay more to support brands that they root for. Tell your story.

Pre-Register for $495.
60 day money back guarantee.