So someone posted a great question. They said that one of their videos on TikTok went viral. It got a million views, but the other ones didn’t, what should the next step be? And so, first of all, congratulations. It’s a big deal to get a million views. You should be very happy and proud of yourself, but the bigger question is, why didn’t the other ones do nearly as well? Now on TikTok, obviously they have an algorithm. And so, that had something to do with it. But the fact is the other ones didn’t do as well for other reasons, probably because, and I haven’t seen your video, so don’t take offense to it, but it’s probably because your writing was a little uneven.

They sampled your other videos, or maybe they saw that the first one and they go, “Oh, this is good, but not good enough to watch more,” or they went to the other ones and they sampled those and they go, “Eh, it wasn’t good enough to continue watching.” So we can’t just blame it all on the algorithm. Now, if they all had really good numbers, you wouldn’t have to ask me what the next steps would be, Hollywood be chasing you. They would want to work with you, because a million views even on TV today, those are outstanding numbers. So Hollywood is looking for people like you to do it consistently.

So take your favorite show, let’s say it’s The Office or Game of Thrones, all those episodes are fantastic. Some are better than others, of course, but the level of consistency is always very high and it’s not because of an algorithm. There is no algorithm there it’s because the writers on that show know how to craft episodes. They know how to replicate the success of the episode after episode to keep the audience engaged. They know how to redo it again and again and that’s because they know the craft. So I’m suggesting that your next step be to study the craft of writing. You may have taken a screenwriting course. It sounds to me like if you did, it wasn’t good enough. I don’t know who was teaching it.

I offer a course. You’re welcome to check that out at, and it’s not cheap, it’s for people who are serious about the craft because I get into it. I get into it good. You know how I talk. But the bottom line is you need to be able to do this week after week after week. And so, we can’t just blame it on the algorithm. If you are interested in learning more, go to that course, if not, follow me here, everywhere, especially on Instagram. I do different content there @MichaelJaminWriter. But again, congratulations, you’ve got a good first step.

Michael Jamin, Showrunner, TV Writer, Author

Michael Jamin

For the past 26 years, Michael Jamin has been a professional television writer/showrunner. His credits include King of the Hill, Beavis & Butthead, Wilfred, Maron, Just Shoot Me, Rules of Engagement, Brickleberry, Tacoma FD and many more.

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